Vox Populi or Facebook “Quality Control System”

Vox Populi or Facebook “Quality Control System”

 Well, whatever we do, we need a proof that we do it OK. Then we may go on doing it and say “Yeah, I do it right, oooh I’m so cool” (a joke, but it would be nice to say it to people once in a while – our self-concept feels flattered then).  For example, to find a good job we need a reference letter from our boss, which says “so-and-so is really hard working, persevering, and it is only due to his or her efforts that our company is still alive and kicking”. Any goods or items on sale go with warranty of quality and promises of immediate trouble shooting in case of problems. In relations no one gives any warranties but here we have to rely on our intuition, experience and simply dive into it headlong without further hesitation.

In the virtual world of Internet point of warranties tales a different slant. We have to go by sheer words and bright promises the site owners generously put everywhere. But the true indicator of quality of products or services at stake is comments and ratings left by the customers/visitors. Trust them or not, yet they will show the real state of affairs. Totally positive comments may look suspicious, no comments at all show how people “want” to deal with this website and its offers, and only the balance of different comments and grades gives the full picture.

Well, the rule of warranty is valid everywhere. Social networks have perhaps one of most interesting “quality control systems”. Social networks are for people (of people and by people also).  Here only users decide what is worth and what rubbish is. To express it it’s not necessary to be a customer, or a follower, or a friend. You should only have a Facebook account (and who doesn’t have it?)  This is it. Facebook membership gives you the right to vote with your voice, to vote directly, openly and only once. Yeah, you got it. I talk about Facebook likes. The button which allows sharing your approval with the whole Facebook community and saying “It is OK, you may trust this page (or post), share it recommend to your friends” through a single click. The best recommendation one can think about. While posting some business offers, or inviting to visit your online shop, or sharing some important information remember – more Facebook likes mean greater attractiveness of your offer and reliability of your startup. Ask your FB friends for initial “liking”, or buy some, or post a big banner asking for everyone to “like” you – it is all up to you. Simply remember: if you do appreciate something on Facebook, do not hesitate to “like” it, and then others will not hesitate to give you your deserved “likes”.

18 March 2013
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