Facebook’s Unique Parse

Facebook doesn’t have mobile operating system but it has Parse – a unique mobile backend solution, which features could be appreciated by developers when they chose provider, integrate sharing, and purchases ads. If you are a far-sighted business owner, don’t hesitate and invest your money in Facebook great innovations, buy likes on Facebook fan page and deserve a brand name.

Facebook’s original strategy is really impressive: building things, which can give numerous benefits to its user base. Facebook values how it is important to have your own OS, but doesn’t want to build it. And now we can explain, why it doesn’t have its own mobile phone, and mobile apps for Android forked version accordingly. Facebook want to build a scaled model for all its users with different operational systems and devices. The social network leder is aimed to open and connect billion of its real users and billions of its potential users. Sounds colossal, isn’t it?

One huge battle has been wan already; the launching of Facebook Home shuddered mobile developers. Facebook’s resource expenditure was not too high, and the company didn’t start a totally new app store. Finally Facebook has managed to create a thing, which is seen at once on your mobile, and you use it frequently. The mobile app has been replaced by new homescreen/launcher, which could be run successfully on every Android device.

Another huge element of Facebook harsh strategy is Open Graph. With the help of this tool you can share your capabilities with any app. There is no need to build it at the level of operational system, and you will be able to view content in your news feed, and place your ads next to this content. Plus, the integration with Apple, Facebook’s strategic partner, is presented in combination with iOS 6.

So Facebook has developed parallel universal parts of a standard mobile OS. And now Parse is managed to bind them together. Facebook is going to continue its original way of developing new backend solution. Parse serves over sixty thousand apps, and now Facebook will get money from their subscriptions. What a great idea – Facebook earns more money from developers, and increases the variety of new useful apps.

Then it is naturally that developers may use the rest part of the Not-Fb OS stack and rely on it as a powerful identity provider which can strengthen the need for having Facebook accounts among other internet users. Facebook developers might work on building more sharing tools, which could deliver revenues content to the news feed. And Facebook users might be encouraged to buy Facebook install ads for getting their apps downloaded. This strategy of closer interaction with developers is very popular now and has been brought its certain positive results already. So buy more likes on Facebook page and create your own Facebook-branded product!

14 May 2013
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