A Checklist for Launching a New FB Page for Your Business

It’s so much easier to make a Facebook page for your enterprise rather than to launch a website for it. Indeed, there are no worries regarding domain names, layouts, downloading speeds, cookies, etc. You don’t even have to think about coding as everything is already put into place by FB designers. However, power marketers find numerous things that should be considered.

Creating an Attractive Page

The very first step is registering and setting up the page. In case you are considering the type of information you’ll share, take some time. It’s not good to set up pages that will be full of blank spaces for a day, a week or even longer. If users find your page half-empty they most surely will never come back to it. So, you better make up your mind and fill in the blanks right from the start.

  • Choose a suitable name for your page. Apparently, you’ll just use the name of your enterprise or its variation. Keep it simple and make it’s up to 25 characters. This trick will ensure better compatibility with ads in the future.

  • Select a proper URL for the business page of yours. It’s definitely better to have a vanity URL rather than a messy collection of letters and numbers. A good URL plays a role in SEO and simplifies the task for users to find you.

  • Security is paramount. The admin password should be extra secure in order to make the risk of compromising your account minimal. Ensure that it is different from all the other passwords of yours.

  • Play with visibility settings. If your company publicizes or sells controlled substances, weapons or other products that may need legal permission, you should put age restrictions in accordance with FB guidelines.

  • Make a list of powerful companies in your segment that you are willing to connect when your page is up and running. This list works should be a blueprint that will motivate you to establish important business relations that will be extremely valuable later.

Filling Out Your Profile

After you’re done with the page, it’s high time to complete your profile. It must be filled out immediately so that FB users could recognize your brand. Unfilled pages and blank spaces are harmful for your reputation as they might push potential clients away.

  • Start from the section named ‘About Us’. There, you should give relevant up-to-the-minute and optimized content. Insert the link to your website. Make sure it is visible and working.

  • Link your page to other social media accounts. FB users often have accounts in other popular networks like Twitter, RSS, etc. So, if you also have profiles outside FB, link your FB business page to them with a view of increasing your online presence.

  • Pick a great cover photo. Companies that don’t use the grey area above their profile pics miss out on a great ad tool. Cover photos are similar to offline banners as customers can’t help but notice them. You may ask a designer to create a beautiful photo for you.

  • Opt for a nicely-looking profile picture. It should correspond to your brand logo and be a perfect match for the cover photo. However, you may go for something neutral if you are willing to change cover pics regularly. Don’t limit your boundaries, look for creative options.

  • Add optimized image descriptions to both of your pictures. If users opt for reading those, they should feel that the text is written by a professional; otherwise, they may not take your business seriously. Such descriptions are great places for calls for action.

  • Promoting different kinds of apps, create special buttons on the top of your page.

  • Consider a comment section for a business page. On the one hand, it may look empty and useless if customers have nothing to say about you. On the other hand, it may be quite valuable if clients leave their comments, questions and tips for improvement.

Working on Your Content

Once your page is properly completed, it’s time to add top quality content that will be valuable for your audience. So, content campaign is officially launched! First, you should answer to several questions. What type of content you’ll be willing to provide? Is it created for posting on Facebook or publishing on other sites, i.e. Twitter. Ideally, should have a balanced mix of different pieces of content. The following tips might help you out.

  • What type of content will you provide to your audience? Interviews with industry leaders, webinars, blog posts, press-releases, news or tutorials; the main point here is to build a reputation. What will your readers get: a thought-provoking commentary, a well-written report, an updated resource or a combination of all these?

  • Visual materials are of great importance for your posts. No matter whether you’re publishing a picture, graph or video, make sure to preview it.

  • Add exclusive pieces of content that can be found only on your FB page. If you copy and paste your blog entries or provide reposts from your website, your fans may feel cheated and they will have a reason not to follow you on FB as the same info is available on other online pages of yours. So, give them something valuable, i.e. time-sensitive offers or special deals available only on FB.

  • Communicate with your audience. When someone adds comments or asks questions, make sure to provide an answer to them. If your audience is not happy about your brand for some reason, take the steps necessary for improvement.

  • Proofreading is essential. Before you publish anything, proofread it to eliminate typos, unnecessary words and illogical transitions.

Further Marketing Steps

When the page is set up, it’s the right time to start marketing it by on- and off-Facebook means.

  • In your blog, post an entry about the FB page of yours. Self-promotion is acceptable in this case. In addition, you can create special sharing buttons to the content you post on different sites and include calls to action.

  • Design unpublished posts on Facebook. You may be willing to do that as such things actually help you to measure the popularity of your page and the effectiveness of your ads. Use FB Power Editor (make sure your browser is Google Chrome, otherwise this tool won’t work). Such posts are essential for every big ad you are using in order to see whether they work or not.

  • Starting guest blogs for businesses in your industry may be a good trick. The list you’ve made before (see the first section) may be quite useful here.

  • In the newsletter, add news about your new page on Facebook. Add a link and spill the beans about special offers there.

  • Ads should be run on Facebook and off. Direct them to the previously created landing pages so that you could measure their efficiency. Your main goal is to bring in as many new customers as possible.

Following all these steps, you will succeed with creating and publicizing your Facebook page and building a solid customer base.

5 July 2014
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